Work Nature

  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
  • Develop pricing strategies, balancing firm objectives and customer satisfaction.
  • Compile lists describing product or service offerings.
  • Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
  • Consult with product development personnel on product specifications such as design, color, or packaging.
  • Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
  • Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
  • Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
  • Initiate market research studies or analyze their findings.
  • Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
  • Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
  • Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.
  • Conduct economic or commercial surveys to identify potential markets for products or services.
  • Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products
  • Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.

Key Skills

  • Sales
  • Marketing Management
  • Online Marketing
  • Branding
  • Market Research
  • Marketing Communications
  • Product Marketing

Occupations

  • Area Manager
  • Brand Development Manager
  • Business Development Officer
  • Institutional Sales Officer
  • Marketing Manager
  • Product Manager
  • Promotional Manager
  • Public Relationship Officer
  • Retail Sales Person
  • Sales Manager
  • Sales Representative

Career Analysis

1 Fees
High
2 Demand
High
3 Salary
High
4 Level Of Preparation
High

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