Work Nature

  • creating and uploading copy and images for the organisation's website.
  • writing and dispatching email marketing campaigns.
  • providing accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI).
  • researching new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums.
  • designing website banners and assisting with web visuals.
  • communicating with clients, affiliate networks and affiliate partners.
  • conducting key word research and web statistics reporting.
  • contributing to social media engagement and brand awareness campaigns.
  • using web analytics software to monitor performance of client websites and make recommendations for improvement.
  • contributing to company and industry blogs and managing e-communications.
  • assisting with paid media including liaising with digital advertising agencies.
  • developing and integrating content marketing strategies.
  • keeping up to date with current digital trends.
  • managing the contact database and assisting with lead generation activities.
  • negotiating with media suppliers to achieve the best price for clients. 
  • Key areas include: 

    • social media marketing: developing a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, YouTube and Instagram.
    • search engine optimisation (SEO): developing strategies to increase number of visitors to a website by getting high-ranking placements in search results.
    • pay per click (PPC) campaigns: sponsored online advertising paid for by the business to appear alongside non-paid search results.
    • mobile marketing: includes app-based, in-game, location-based and SMS marketing.
    • affiliate marketing: where a business allows other businesses (affiliates) to sell products on their website. 

Key Skills

  • Email Marketing
  • Google Ad Words
  • Online Marketing
  • Google Analytics
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media Marketing

Occupations

  • Certificate in Google Analytics
  • Certificate in Graphical Designing
  • SEM Specialist
  • SEO Specialist
  • Social media marketing expert
  • Website designer
  • Digital Marketing specialist
  • Marketing Manager

Career Analysis

1 Fees
Low
2 Demand
High
3 Salary
High
4 Level Of Preparation
High

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